RADIANT

CASE STUDIES THAT SHINE

Moving at the speed of markets, trends, comp sets and guests, we’re obsessed with differentiation, delivering the radiant ideas, richly-detailed copywriting and beautiful graphic design hoteliers covet. Reflected in client data, our impactful work has generated millions of dollars in revenue. Read a few testimonials and review our range of helpful marketing services.

pga national resort

Following the $318M acquisition and refurbishment of this 800 acre, 360-room golf, racquet and spa destination in Palm Beach Gardens, Brookfield Properties hired Radiant over a 2 1/2 year engagement to bring the award-winning resort to life for leisure travelers, sporting enthusiasts and food lovers.

    • We worked with Ownership, the Director of Marketing and Digital Marketing Team to establish go-to-market communications

    • Created campaigns and themes, all copy and graphics, e-newsletters, OTA descriptions, banner advertisements, on-property menus and all guest communications

    • Supported strategic partnerships with Cognizant Classic PGA Tour stop, Blade Helicopter helipad service, and Serena & Lily co-branded cottages

    • Developed Corporate Sales presentations - concept, copywriting, graphic design - and Wedding presentations for Group Sales teams. This included custom maps, capacity charts, and key competencies.

    • Supported the world-class golf program, Venus Williams-designed Spa, and four F&B outlets - The Butcher’s Club, Honeybelle, Sushi by Bou and Birdie’s Diner

the maybourne beverly hills

The Forbes Five-Star sister to The Maybourne Riviera on France’s famed Côte D’Azur, The Maybourne Beverly Hills is a magnificent European-inspired destination in Los Angeles’s luxurious golden triangle. With 203 rooms, suites and residences, a spa, and four food & beverage outlets, Radiant was hired to refresh the hotel’s marketing communications.

    • Working with the Director of Digital Marketing, we refreshed go-to-market narratives

    • Developed new language for e-newsletters and onsite happenings for the hotel, signature restaurants Dante and The Terrace, the spa and more.

mayfair house hotel & garden

A Michelin Two Key architectural masterpiece in Miami’s Coconut Grove purchased by Brookfield Properties, Radiant was hired, pre- and post- operations, to relaunch and support the 179-room botanical boutique hotel for 2 1/2 years following a $50 million refurbishment. There are only 70 Michelin Two Key hotels in the U.S.

    • Inspired by Goodrich NYC’s brand vision, we translated their work into an comprehensive go-to-market bible for all stakeholders

    • Created competitive differentiated rules around presentation, tone of voice, vocabulary, phraseology and defining narratives for the hotel and food & beverage outlets

    • We worked with Ownership, the Director of Marketing and Digital Marketing Team to establish marketing tools to address various target markets

    • Created campaigns and seasonal themes, all copy and graphics, e-newsletters, OTA descriptions, banner advertisements, on-property menus and all guest communications

    • Supported three F&B outlets - Mayfair Grill, Sipsip rooftop bar, and Fountain Lounge

    • Conducted comp set research, and established a differentiated set of rules around selling the property to corporate clients and groups

    • Created collateral marketing decks and brochures

fairmont miramar hotel & bungalows

Owned by Michael Dell’s DFO Management, Fairmont Miramar is a historic 279-room Santa Monica icon on 4.5 verdant acres overlooking the Pacific. Comprised of several lodging buildings, private bungalows, restaurants and a nightclub, Radiant was hired to refresh the marketing communications property-wide.

    • Working with the Director of Marketing, we created all-new go-to-market narratives across the entire resort and digital realm

    • Developed refreshed language for the hotel, the bungalows, four food & beverage outlets - including Fig, The Lobby and Bungalow - the spa, and all amenities

    • This includes the totality of the website, e-newsletters, paid social and campaigns

max beach resort

A ground-up build by Toronto developer Bayshore Capital, Max Beach Resort is Daytona Beach Shores’ most ambitious oceanfront condo hotel, featuring just 72 luxurious one to three-bedroom suites. Radiant helped develop the brand and prepare for launch.

    • Worked directly with ownership and development team

    • Conducted a deep dive into Daytona Beach visitor data - demographics, psychographics, motivations for travel, etc.

    • Explored dozens of differentiated brand names with potential impact and justifications for each, based upon real life “muses” - cultural heroes

    • Researched conflicts, domain names, USPTO hurdles, and SEO impact

    • Created bespoke hand-created typefaces to mimic the sea, sands and informal yet luxurious character of the this one-of-a-kind modern hotel property

    • Memorialized formal color standards and acceptable iterations for each logo usage for the brand

    • Designed staff uniforms, array of merchandise, wayfinding signage, menus, and other visual applications 

    • Conducted comp set research, and established a differentiated set of rules around storytelling and proprietary phraseology 

    • Created tone of voice, vocabulary, developed narratives, and memorialized storytelling architecture for website, OTA’s, sales materials, and social media usage

the kingsley

A storied mid-century gem in luxurious Bloomfield Hills, Michigan, The Kingsley is a completely reimagined 144-room quasi- independent under Hilton’s Doubletree brand. With three restaurants & lounges, an indoor pool, and great meeting spaces, Radiant was engaged to reimagine the brand and redefine the hotel’s narrative.

    • Working directly with the General Manager and owner reps, we ground-up refreshed the brand - the logo, service mark and font - and memorialized color palettes and use cases.

    • This work was translated to the hotel’s website, display ads, common area and in-room collateral and staff uniforms

    • Conducted historical research back to 1958 when the hotel was a celebrity social hub, and created new tones of voice, narrative storytelling, vocabulary and phraseology

    • This work was extended to the website, social media, OTA’s, public relations, and paid social ads